Wednesday, 7 May 2008

Product of the week - Australian wines

Going to a boutique wine shop opened my eyes to a different range of Australian wines. Maybe they're not bad wines but the focus in definitely on the marketing of the label. I was cringing to see names like Bitch, Boarding Pass, and Ball breaker. Often there was no specific wine district on the label just something vague like South Eastern Australia. The staff at the shop were enthusing about what a great marketing genius the guy behind these labels is but to me these labels were a turn off. What do you think?

Thankfully this same wine shop is able to supply us with the amber coloured 2003 Noble One botrytis so not all is lost!

4 comments:

Adriaan said...

I'm with you. Names like these don't "add value" to our national branding; they merely show someone's lack of creativity. There's nothing clever about them, they just set out to provide a cheap shock to people. I would avoid.

PHOTO said...

I agree. It would be nice to know where the wine came from. My wife and I enjoy the wines from North Carolina. Have you tried any?

Lucinda said...

we have tried Duplin wines and liked them. Thanks for reminding me, I think I'll grab a couple of bottles next time!

John & Teresa said...

dad - i would not buy them either! south eastern aus could any where.No vineyard name always makes me suspicious.